Do you wonder how to get started with music marketing?
Well I used to do it too, through some research I found out how easy it is to promote your art in the age of social media and internet. Performing at shows and selling merch is alright, but to make money from music without a fan-base is next to impossible. That is why understanding how to advertise your music is just as important as the ways you benefit from it. Let’s go over 4 crucial ideas of marketing your music digitally.
- Create a social media following: It’s necessary to make it easy for fans and venues to find and reach you online on websites like Facebook, Instagram & Twitter. While streaming services are great for linking your music, a profile on Spotify isn’t enough to build an audience. This is why your social media profile is so important. If you’re a beginner, focus on growing a crowd on social media. Then you can switch your focus to getting them out for shows. There’s a lot to cover if you want to take a deep dive into social media marketing strategy, but in general, there are a couple of things to keep in mind as you’re building your online identity:
- Focus on building your audience instead of being a salesman for your show tickets and merchandise
- Keep your fan-base updated about you and your life, not just about your new clothing line or your next live tour
- Ask their opinions by posting new songs or works in progress or occasionally performing via live stream
- Engage with other artists and musicians in your city by tagging them, commenting on their posts, and following their profiles
- Make interacting with your fans a priority by replying to their comments, building personal connections will do more for awareness than anything else
- Submit your music to blogs: Music blogs exist for all kinds of genres and are a great way to target a specific niche. They can also be local, which is additionally good for finding fans who will buy tickets to see you perform live. Many music blogs allow open submissions, but keep in mind that any blog with open submissions needs to wade through a lot of bad ones. This means you need to stand out. Here's how:
- Choose the appropriate blog. Music blogs can cater to specific genres, so make sure you’ve familiarised yourself with the blog and that your music is a good fit.
- Follow the blog's submission guidelines closely. Many blogs use automated systems that will filter out your submission if it doesn’t adhere to their specifics.
- Always include your contact details. The more work the blog has to do to find you the less likely they will be to follow up.
- Have your EPK (electronic press kit) ready. You may be asked to attach this in your initial submission or in follow-up correspondence, so be prepared.
- Get on streaming playlists: Many streaming services offer playlists to users or algorithmic recommendations. Each service operates differently, so optimising for specific streaming services may come with its own set of rules. Since Apple Music and Spotify are the two most popular streaming services, they offer a higher degree of reach, so they’re the most important ones to optimise for. While there’s no guarantee that you’ll show up in people’s feeds, over time, as more listeners subscribe and save your music, you’ll become more likely to be seen. Good luck!
- Use visual content like music videos: Music videos are always a great promotional tool for music. There are plenty of ways to go about creating video content but, for musicians specifically, there are a couple of things to keep in mind:
- begin with a strong idea. If you’re envisioning your band playing in an empty warehouse, it might help to restart the brainstorming process.
- Prioritise uniqueness over professionalism. Your video needs to grab attention. Working with a full-time & professional production team can get expensive quickly and doesn’t guarantee any social media views. A cheap but interesting music video is far more likely to go viral than an expensive boring one.
For an artist nowadays, it’s rare to collect revenue from a single source. Being able to fund your music career is about constructing a system of various revenue streams so you can focus on the most important thing: making music.